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about me
Nice to meet you :)
I'm a brand strategist and creative director with a multidisciplinary background that connects architecture, fashion, and marketing.
I work across strategy, expression, and aesthetics — helping brands find clarity, voice, and meaning through positioning, creative direction, and place branding.
I blend analytical thinking with creative instinct to deliver thoughtful, intentional work.
selected works
A curated selection of projects I’ve contributed to
what I do
brand strategy & expression
I help brands define their essence and positioning, shaping verbal identity, naming, and conceptual direction with clarity.
creative direction
From campaigns to brand worlds, I lead visual thinking and define creative concepts that ensure coherence and originality.
place branding
I build narrative strategies for places — from streets to cities — creating place-based identities that connect people, culture, and territory.
cultural insights
I explore behaviors, decode contexts, and uncover stories that enrich brand strategies with relevance and meaning.
say hi :)
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