With over 25 years of history, Grupo Soho is a benchmark in gastronomy experiences in Salvador. The project aimed to strengthen its presence as a seal of trust, capable of uniting different businesses under one authentic identity while complementing the sub-brands that form its ecosystem.

Challenge & Strategy
Our challenge was to create a brand system that would elevate Grupo Soho beyond a collection of restaurants, positioning it as a cultural curator and symbol of excellence in hospitality. Inspired by the timeless design of art galleries and the warmth of earthy tones, we developed a visual identity that balances concept, aesthetics, and functionality — just like the spaces Grupo Soho creates. The result is a brand that values beauty, enhances experiences, and forges authentic connections.