Amázzoni Gin is Brazil’s first exclusive gin distillery and a multi-award-winning brand, including “World’s Best Craft Producer” at the World Gin Awards. While already established in Brazil, the challenge was to expand awareness and desirability in the U.S. market, where gin consumption was in decline and new positioning strategies were needed.

Challenge & Strategy
Our role was to design a content strategy that added value to the brand by shifting its presence from product-driven to aspirational. We built a narrative around Brazilian roots — nature, sustainability, craft, and culture — curated in a way that felt premium and international. The editorial pillars connected lifestyle, mixology, and curated inspirations, creating a digital presence that positioned Amázzoni as both a product and a cultural experience.