Zétona is an olive oil brand created with a playful and subversive approach to a traditionally serious category. Born from a remix of Mediterranean references and Brazilian irreverence, the brand embraces the idea of “creative theft” as a form of expression — mixing visual codes, attitudes, and unexpected storytelling.

Challenge & Strategy
The challenge was to stand out in a market full of clichés without losing connection to the product’s essence. The naming anchors the concept with humor and personality, while the mascot embodies the spirit of the brand — clever, ironic, and slightly chaotic. From the tone of voice to the visual identity, every detail was crafted to provoke, entertain, and delight