Blue Graça is a boutique residential development that was born from the essence of the neighborhood of Graça, one of Salvador’s most traditional and sophisticated areas. The challenge was to translate its history, architecture and everyday life into a place brand concept that felt both authentic and contemporary, positioning the project as part of the neighborhood’s evolution.

Challenge & Strategy
Our approach was to treat the neighborhood not only as a location, but as a living companion. We mapped its layers — from tree-lined streets and iconic buildings to local cafés, art museums, and urban encounters — to build a narrative of “finding grace in the everyday.”
Beyond research, we developed creative direction guidelines for photography and visual language, inspired by modernist architecture, everyday rituals, and the unique blues of Salvador. This curatorial approach gave the project a sensorial and artistic dimension, turning Blue Graça into a reflection of the neighborhood’s identity and a symbol of its continuity.