A Taberna is an Iberian-inspired wine bar & restaurant. In 2023, we created its identity guided by the desire to break expectations, bringing a contemporary and cool attitude to the traditional concept of an Iberian tavern. The result was a brand narrative that celebrates the pleasure of discovering flavors and sensations in an intimate, relaxed yet refined atmosphere.

Challenge & Strategy
Two years later, we led the rebranding to expand its presence from breakfast to late-night gatherings. The core idea — “buena onda, noche y día” — inspired a refreshed system that balances elegance with spontaneity, using a more approachable tone of voice, modernized palette, and contrasting typography to reflect the different moments lived in the house.