Legacy is a healthy energy drink born to inspire transformation and intention. The brand was designed to capture the intensity of a supernova — a luminous stellar explosion that symbolizes new possibilities and the power to leave a mark.

Challenge & Strategy

Our role was to build a visual and verbal universe that balanced vitality with meaning. The supernova became the central symbol of the identity, representing vibrancy and movement, while retro-inspired typography added a layer of nostalgia and continuity. A bold color palette and dynamic graphic elements reflect the brand’s young, energetic spirit. The verbal identity reinforces this positioning with an empowering narrative that invites people to make intentional choices and create their own legacy.